We curated a boutique collection of dipped incense sticks, hand-rolled masala, cones and backflow cones comprising fragrances with evocative names such as Dragon’s Might (opium), Chimera’s Breath (cinnamon) and Smoke Guardian (amber) to appeal to the client’s target buyers. To strengthen the visual appeal and create a buzz around the brand identity, we also created unique line drawings for each product’s packaging. Being able to include backflow cones in the range was a major plus-point for the client, who had already seen a substantial increase in sales worldwide of backflow burners and similarly styled accessories channelling the mythological theme.