Our first recommendation was for the client to offer a comprehensive range of products in order to establish their presence as a serious wholesaler, with hex, cones, masala and backflow cones being the backbone of their new business. For the cones and backflow cones, we selected classic fragrances such as Californian White Sage, Green Citronella, Frankincense and Myrrh, while the hex and masala styles included more contemporary and curiosity-piquing blends, including Divine Aroma, Celestial Spirit, Reiki and Yoga Meditation. The company’s long-term aim is to stock a comprehensive range of giftware, so we chose a simple, neutral packaging design featuring fade-out colours and an elegant font, giving Kalesi a strong brand identity that would suit many different types of merchandise as they expanded.